I really enjoyed Graphics 217 and overall I think I learned a lot. Graphics opened my eyes to a world that I didn’t know existed. Like Renee said in one of the first classes, I can’t look at anything anymore and not think about the way it was created, the typefaces it uses, the visuals, etc. I think in general one of the most beneficial pieces of information was learning about how to make things be successful designs. I think learning about hierarchy, gestalt principles, typography and grid system are ideas that will stay with me for the rest of my life because now when I see a poster when I am walking down the street, I think about all the ways it could be made better. I also think it was really helpful learning the computer programs because I know I will use at least one of them in my future career in public relations. I think the thing that I learned that stands out the most is that if you are not happy with your design, you are going to be miserable doing it. But if you enjoy and like what you are doing, it’s going to be a more enjoyable process. I think with public relations that is an important idea because if you don’t like what you are representing, it’s going to be painful and a lot harder to do. The one thing that I would suggest to be improved upon is I wish the slides or student examples were posted because sometimes I found it difficult to find inspiration.
One of my favorite websites is UrbanOutfitters.com. What I particularly love about this website is the amount of white space it has, which in my opinion makes it look very clean and modern. I think this fits the clothes it sells, which is why I think this is a great website. I like how the logo (or name of company) is at the top left and is the largest text on the page. I think the navigation is very simple and easy to understand. If you scroll over any of the navigation options a secondary navigation appears, which is helpful and very space-saving. I like how the homepage is divided into 2 columns with the larger column being a picture and the smaller column being exclusive items being sold on the website, which are divided by a clean simple line that matches the line underneath the navigation. Also, I really like how the website doesn’t have a lot of text because it makes it easy for the viewer to figure out exactly where to go on the website.
As much as I love PerezHilton.com, I realized today that it has a poorly designed layout. Because there is so much going on I find it to be confusing to do anything besides read the articles he has posted. It doesn’t really have a conventional layout and I think that makes it difficult to navigate. There isn’t a global navigation at the top or on the side and if you want to navigate to other pages of the site, you have to scroll down because all of that information is cluttered on top of each other on the left-hand side. Therefore, I think PerezHilton.com needs simplicity and clearer information for it to be a good website.
http://www.refinery29.com is one of my favorite websites and I think it has a great layout. The Branding Header is nice and big at the top and the global navigation is easy to to navigate. When you scroll over a heading of the navigation, a menu appears with all the different subsections you could go to. I think this makes it easy for viewers to understand the information and easily get from page to page. There is a 2-column grid system with one larger column and one smaller column. Their social media information goes on the smaller column and all of their articles are posted on the larger column. There are large pictures and not a lot of information, which makes the website very attractive by providing quick information. I think overall it is a really effective website.
Apple.com is another good example of a great website. Apple’s layout is very simple and easy to understand. It uses a 3 column layout with a lot of pictures and minimal text. It divides the global navigation by each of its products to make it easy to navigate for the viewers. It saves viewers a lot of time and effort because all of the information is clearly laid out. There is a lot of white space and it looks very modern, which is consistent with the brand. Also, all of the elements fit really well in the grid system. Finally, what I really like about Apple is it doesn’t have advertisement space. It is all focused on the brand and its products, which is a change from other websites.