Author Archive

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Web Design

I really like the design of this website. It might seem typical, but I think the designer did some really good things. For example, the two large images balance the screen and give great contrast with the background, but the homepage still has hierarchy because you see the “Sunday Morning” image first. I also like how the blog has a large space because it fits with the mission of the site and helps prevent suicide by giving people a forum for their thoughts and a way to relate to others. The black background is clean, but the main parts of the site such as Donate are noticeable, bright colors.

Christina Sterbenz

Magazine Project

My final version didn’t save properly. I tried to take pictures of my project before I turned it in with my Blackberry, but the quality is really poor. These are screenshots of the most recent version that I have saved, but I did change a few things.

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This article looks like 6 columns and 8 or 9 rows. I think the image really engages the readers, especially with the hand reaching toward us. The pages are not too text heavy either even though the article clearly begins with this spread. The interaction of all the different typefaces works, too. The small details, such as the stars on the top of the right page provide little details and complement the overall vibe.

Christina Sterbenz

Christina Sterbenz

Current Event

A year and two weeks after Heinz first announced it wanted to redesign one of the products, Ketchup packets, the company has finally unveiled the new design. The new packets are larger and have an end for squeezing as well as dipping. Some criticize the new packets as wasteful while others applaud the usefulness and creativity. Heinz has partnered with Chik-Fil-A so that when a customer asks for the new Heinz packets, he or she will get free fries. Heinz kept the typeface as well as coloring and logo the same. This redesign was really more about functionality than look. Personally, I don’t think it was necessary, and it almost irritates me that a company would waste so much time and money just so that I don’t have to squeeze my Ketchup onto my plate if I want to dip.

Poster

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I really like the Fear and Loathing in Las Vegas poster. I may be biased because it’s one of my favorite movies, but I think the image and typeface match very well. The blurred look to the whole poster sort of signifies or hints at drug usage and just overal chaos which is what the movie is almost entirely about. It’s very busy which usually turns me off, but I think the designer has balanced the imagery and used colors very well.

I don’t like the Converse poster. Almost everyone knows the Converse All-Star logo, and I think the poster would have been stronger without the actual brand name. The company would have seemed more confident. I also think the striped background clashes with the flowers and swirls coming out of the shoe. It’s too busy and difficult to look at.