Understanding what you see
Design is everywhere. We are bombarded daily by type, color, images and layers upon layers of both established and created meaning– we see messages even if we don’t read or fully process them. The ability to visually solve problems is what defines graphic design, and its effectiveness is measured by a designer’s ability to convey the message they seek to send through a variety of channels including logos, posters, advertisements and websites. In this class we will examine these platforms and others as well as look at the history, theory and the tools that can be used to achieve effective graphic design.