I love the design of the Creative Spark website. I think the illustrative quality of all the images, makes for a really cohesive design. It’s playfulness is in line with the companies philosophy and the graphic simplicity makes navigation seamless. The color scheme is bright and full of contrast which makes it really eyecatching and stand out on the page. To understand which page you are currently viewing, the typeface changes from black on red, to white on black. It’s an example of a simplistic design, but that is both graphically appealing and user-friendly.