While there is some controversy over this logo truly using Helvetica, the greater majority of websites (and whatthefont.com) say that the SmartWater logo does use Helvetica. This logo is one of my favorites for a lot of reasons and I love the clarity of the type.


In case it is not a form of Helvetica, I am sure that the Evian logo is. If it is true that SmartWater uses Helvetica as well, I think it really says a lot about the typeface that two water companies would choose this specific type to represent the purity of water in their logos.


-Gabby Rello

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