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When I was looking at the evolutions of many corporate brands, this one caught my eye. I find it so interested that Canon, dating back to 1934, was striving to be global and show that through their logo. They picked a typeface that had never been seen in Europe or North America before and tried to really shock the world. I am assuming they got their point across, however, it seems very busy and overwhelming because I think the typeface is too hard to read. Over the years I think they came up with some great new ideas. Every since 1956, their logo has not changed and I think that it works so well. It is clean-cut, simple and extremely memorable; everything they strive for and everything that defines what an effective logo is all about.


– Elizabeth Schoenbach

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