This week, I read about the change in Spil Games’ logo. The image on the left is their original logo, and the image on the right was released late January as their new logo. In my opinion, I think that they made a mistake by changing their logo to this. For one, their original expressed the voice of their company through image, weight and color. The new logo doesn’t evoke the company at all, and it doesn’t speak to their target audience of “8-to-12-year-old girls, teens (both boys and girls 10 to 15), and family (mostly moms and their kids)”.

http://www.underconsideration.com/brandnew/index.php?page=2

 

-Alyson Nagle

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: