This week, I read about the change in Spil Games’ logo. The image on the left is their original logo, and the image on the right was released late January as their new logo. In my opinion, I think that they made a mistake by changing their logo to this. For one, their original expressed the voice of their company through image, weight and color. The new logo doesn’t evoke the company at all, and it doesn’t speak to their target audience of “8-to-12-year-old girls, teens (both boys and girls 10 to 15), and family (mostly moms and their kids)”.


-Alyson Nagle

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