Identity System Final

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    • Malory Wheaton
    • February 27th, 2011

    This is so cool! I love the different elements– the chef, the glasses, etc,, and how you let them coexist in some spaces, and let them stand by themselves in others. I think the entire system is fun and lighthearted, but graphically pleasing as well. It still manages to carry sophistication because of your color choices and I love how you took a piece of the bow tie to make a logo! My favorite part is the front of the business card– really good use of white space and contrast.

    The only thing I would really critique is that maybe you come up with something that is a more consistent logo. Although I do like the way you assemble and reconstruct the different elements I would like to see something that would reappear as your distinctive logo (like the chef for an example).

    But besides that, I LOVE THIS.

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