good and bad logos in regards to color

 

Regarding color in the two logos above, I really enjoy the FedEx logo in contrast to disliking Apple’s old logo. In my opinion Apple old logo is trying to be “too bold.” The rainbow is trying to hard to stand out and I feel it is a bit overwhelming. There new white logo screams innovation and cleanness. This logo just seems like it has a lot going on and cannot make up its mind.

On the other hand, I am fascinates by FedEx’s logo. I think they choose two colors you would never think to put together and it works. This logo definitely has hierarchy because you seen both words right away and the arrow in the orange still sticks out. I really admire the creativity of this logo, as well as its simplicity. – Jessica Ente

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