logo and color

I really like the color of Nickelodeon’s logo. It’s very bright and yellowish orange in color. Orange is very fun, playful, and stimulates your emotions. The splashed paint also adds another fun effect to the over all design of this logo. I think this logo works perfectly for Nickelodeon since the channel’s target audience is young children so anything that looks playful and fun is definitely going to appeal to this group. Thus, the use of color here is definitely very successful.

An unsuccessful color logo would be from Bud Light. I think this logo is quite boring and the use of colors don’t seem to do much to aid or improve the design. I think it is very obvious and predictable for the company to use red and blue to emphasize its Americanness; a lot of companies do the same and this trend is getting old. -D. Liu

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