I found 47 logos in my room. Most of the logos were very simplistic, and the ones that stood out did so because they had character. I like the TAZO logo because just by looking at it, I get a feel for the product. It looks rustic. It makes me think of far away lands. The brand really distinguishes itself from competing brands like Lipton. The logo definitely helped influence my purchasing decision because its the first thing I looked at when searching for tea at the grocery store.