Successful vs Unsuccessful Wordmarks

1. Twitter: I think Twitter’s wordmark works very well. It is very simple. Using a simple wordmark conveys the message that the website is simple and easy to use. The letters have rounded edges, which makes it easy on the eyes. Also, the bright blue instantly draws you in. The cross strokes of the t’s do not extend over the left side of the letter, so your eye is forced to read right across the page.


2. Pandora Internet Radio: When I was looking at the wordmark, I noticed that the “N” is missing a serif on the bottom right. I was curious as to whether it was removed on purpose or if the typeface was altered by a designer. After digging, I discovered that the typeface is in fact Mrs. Eaves, a typeface that is covered in our textbook (I thought that was pretty cool), and the “N” was in fact actually designed the way it appears. I also read that Mrs. Eaves is the default type for WordPress; it’s the typeface you see when you are typing in a post. More important that these miscellaneous facts, though, is that I think Pandora’s wordmark works because it’s classic. Music is classic and Pandora herself is classical—and there is no better way that the company could have conveyed that message. I also like the contrast of the left and right alignments of the words “Pandora” and “internet radio.”


3. Syracuse University Residence Hall Association: I first noticed this wordmark because it appears on my water bottle. It is painful to look at. There are three (four if the “30” is different from the typeface that “RHA” is in) different typefaces that are used which are all in different colors, fonts, and sizes. It’s too much. Additionally, all of the typefaces that were chosen are very a-typical. They make the organization seem very unprofessional and give it a child-like feel.



— Jaime Manela

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