Successful and Unsuccessful Wordmarks
I feel that this Animal Rescue Foundation is a successful wordmark because while it is cute like most animals, it is creative and clean. I really like that the “a” in “animal” is creative and interesting. The color choice and sizing of the types are also clean and nice.
I really like the Disney logo because it is fun and creative. The wordmark is so familiar that I can see the image of the castle in my head. The font is different while not being too messy.
This wordmark is just plain boring. All the letters and spacings are the same and the typeface is just so…plain.
– Yuki Mizuma