I chose this image because Mallomars are my favorite dessert. Before this class, I never even took the time to realize the leading between the text and to see how much typography goes into creating images. The typeface here shows the image has a similar distinct design and the font is a visual way to be able to identify this logo. I also never knew that small text helps a viewer read and it is interesting the way Cookies is displayed.

– Elizabeth Schoenbach

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