Response to Reading

What I found interesting in the reading was that not only does hierarchy make content easier to read but it also helps makes websites understandable to search engines. So if you have a main heading on you website, that will be the part that search engines pick up. I think it’s interesting how the way words and lines are kerned and tracked can also affect the way we read a document. Also, I learned that typography doesn’t have to just be letters/words, it can also be forms of ornaments and pictures. Finally, I found it really entertaining that so many businesses use hatch marks instead of apostrophes/quotation marks. Until reading this text, I didn’t realize those marks were incorrect.

Zoey Topper


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