Found Type: Coca Cola

I actually found this Coca Cola ad on a Graphic Design Blog. I love the whimsical nature of the lemon peel and how it is shaped exactly in the classic Coca Cola typeface that is so familiar. The use of the lemon peel as typography gives the ad an element of freshness and provides a sort of sensory experience that any other sort of type would not convey. Furthermore, this ad shows how typography can become such a major part of our culture. At looking at this little curled up lemon peel in the shape of a “C”, we instantly associate the typeface with Coca Cola. I thought this ad was a really interesting way to use type.


-Malory Wheaton

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