found type

This is a picture of my favorite snack of all time. Even though its typeface isn’t the prettiest or the fanciest, the bold font and capitalization of Snickers’ typeface really catch my attention. I also like how Snickers’ wordmark pops out against the white background and the red frame surrounding it. Snickers’ typeface and design are very simple, but at the same time, the wordmark itself is very recognizable.

-D. Liu

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