American Apparel

I chose to use American Apparel’s typeface for many reasons. One is that I love Helvetica. I don’t know what it is about this certain typeface, but I’ve always been drawn to it, and I love the way American Apparel utilizes it. It adds a certain simplicity that really coincides with the company’s message. American Apparel is a simple brand that can be transformed into something very edgy and versatile, and I feel that’s exactly what Helvetica does for the brand.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: