This is one of the most popular series of advertisements in China. It can be seen everywhere in the cities, especially in bus stops. The ad is selling clothes of the brand called “Vancl.” All this brand’s ads are in this similar style which put a celebrity (on this one, a popular writer and car racer) on one side, and his or her personal statement of lifestyle on the other side. The statements are often phrases like “I love such and such,” “I am…” “I am not…” and in the end, “I am Vancl.”

The type on those ads are simple and clean, with a slight change of size, color, and leading, emphasizing the nouns and the names. It shows the style of the brand–simple, cheap, and unique. This series of ad have become so popular in China, especially on the web.

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